How to Use QR Codes to Promote Your Website

10 ways to Use the QR Code

QR Code
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5. Direct Mail. I just read an article titled Why There’s a Direct Mail QR Code Explosion Happening Now that says the U.S. Postal Service is basically paying advertisers to use QR codes. If you use direct mail to promote your business, you should definitely look into it. According to the article, now through the end of August, the USPS is giving bulk mailers a discount on their postal rate if they include a visible QR code on their direct mail pieces. Obviously, there are some rules. For example, in order for the mailer to get the postal discount, the codes have to be relevant to the DM piece and not just some random link in order for the mailer to get the postal discount. It appears a lot of the big direct mail marketers are taking advantage of the discount.

6. E-courses. Are you an expert at something? You can create a QR code that generates an e-mail that instructs your autoresponder to automatically start sending daily, weekly or monthly e-mails that contain course lessons and other pertinent information.

7. Flyers. Yes, people still use flyers to promote their business. For example, suppose you own a restaurant. You could create a QR code that goes directly to a URL that gives a discount on a meal and directions to your restaurant.

8. Scratch and Win Cards Promotion. Have you ever seen how excited people get when they’re scratching one of those cards? Even if they don’t win, they’re excited by the mere possibility “they could win!” You could add to their excitement by making them scan the card to see if they’ve won.

9. Free Downloads. If you use e-books or software to promote your business, you could use QR codes to distribute them. When customers scan the code, give them a free e-book or software download. You could also offer customers the opportunity to receive future specials if they sign up for your newsletter. Now that’s incentive!

10. Customer Service Help. You could use QR codes to give customers more information about your product or service. Create a QR code that leads to a FAQ page where customers can get answers to their questions via email or live chat. You can also give customers a “heads up” on future products.

If you are interested in generating and distributing your own QR code, you can do so at: <http://qrcode.kaywa.com>.

David Jackson is a marketing consultant, and the owner of Free-Marketing-Tips-Blog.com – Powerful, free marketing tips to help grow your business!

Following are 10 ways you can use QR codes to promote your business:

1. Increase Website Sales. Did you know QR codes can lead to specific URL’s? You can create codes that are specific to certain products on your site. For example, new or slow-moving products - or new product launches.

2. Build Your E-mail Subscriber List. You can build your e-mail subscriber list by creating a link to your e-mail signup form. Just make sure you give people a compelling reason to subscribe to your newsletter. Just like you don’t like having your time wasted on trivial pursuits, neither do others.

3. Business Cards. Rather than overload your business card with a ton of information, you can just include the bare minimum, then create a QR code that leads people to your Twitter, Facebook, LinkedIn pages, etc.

4. Contests, Discounts, Sweepstakes and Giveaways. These are a great hook and can be very effective when used in conjunction with QR codes. For example, you can create promotions that are specific to the QR codes. You can place these codes in your advertisements or post them on Twitter, Facebook or LinkedIn, where they have the possibility of going viral.